Coca-Cola Lost $4 Billion From Ronaldo’s Gesture
The value of Coca-Cola fell as much as four billion dollars after Cristiano Ronaldo disparagingly removed two bottles from their place at his press conference on Monday.
Ronaldo removed two bottles of Coca-Cola from his region during Monday’s news conference ahead of Portugal’s game against Hungary. The Portuguese star sat down and spotted the two bottles of the carbonated drink and pushed them aside. Unfortunately, the gesture had a big negative influence on the brand.
The five-time Ballon D’or winner is known to be a keen advocate of healthy living and is not a fan of fizzy drinks such as Coca-Cola.
Ronaldo has even said in some interviews that it is important for children to have a healthy and healthy diet, away from sugar and fats. Asked on one occasion about his relationship with his son on this issue, he was clear. “I’m tough on my son. Sometimes he drinks Coke and Fanta and eats chips and he knows I don’t like it,” he said.
The stock market opened at 3 pm in Europe. At that time, the Coca-Cola share was close to 56.10 dollars. 30 minutes later, after Cristiano Ronaldo and Fernando Santos stepped into the press room at the Puskas Ferenc Stadium in Budapest, stocks plummeted to a low of $ 55.22 per share, which means a $4 billion loss in market value.
However, given the size of the company and the fact that they are plastered all across advertising boards for the duration of Euro 2020 as one of the competition’s main sponsors, they are likely to bounce back swiftly.